Why Use Email Marketing Today?
Why Use Email Marketing Today?

Email is a potential gold mine when used correctly and is in my opinion the best way to establish an online presence and communicate with your customers especially if you don't have a lot of time on your hands. Add an email marketing strategy to your business this month. It is a lot more affordable than you think.


One advantage of an email marketing strategy is that it is free and can be used to attract new clients and there's no better way to find out what your clients want than by asking them.

Builds Relationships With Customers

However, email marketing is not simply about broadcasting your message to everyone who has opted in for your newsletter, it's about building relationships with your customers, informing them about your products or services, mentioning upcoming events or product launches and, of course, selling.

Email marketing is the art of building relationships with customers through email. Email marketing allows you to send promotional emails to your customers who have agreed to receive emails from you.
The primary aim of an email marketing campaign is to drive sales and leads. But it can also be used for branding, remarketing, collecting customer feedback, conducting market research, etc.

Cost Effective


Email marketing is a cost-effective way of reaching out to your target audience. It has a higher email deliverability rate than other forms of digital marketing campaigns. Plus, it is interactive in nature, which makes it more likely for recipients to engage with them. Data also suggests that email marketing results in high ROI (return on investment).
An effective email marketing campaign should generate high engagement rates along with low unsubscribe rates. You can use email marketing software to design and set up your campaign in minutes.

Email marketing is one of the most effective online marketing strategies. It's an affordable way to reach new customers, reengage existing ones, and measure results.
If you sell products or services online, use email marketing to drive sales through your website.


Why is email marketing important?


Email marketing is the practice of nurturing leads through the sales funnel with regular emails.
It's one of the most popular ways to attract new customers and convert them into buyers. Maintaining contact with current customers also increases customer loyalty and encourages repeat business.

Email marketing is a type of direct marketing that uses e-mail to send advertising messages to customers or potential customers. Email marketing can be done to increase sales, leads, or even awareness by sending special offers, discounts, updates, news, etc., to customers and prospects.

How Is It a Different Kind of Marketing?


The key difference between email and other forms of digital marketing (such as display ads and online banner ads) is that email marketing has a much higher engagement rate. Also, due to its highly personalized nature, email marketing has a strong track record of driving customer satisfaction and loyalty.


According to the Direct Marketing Association (U.S.), adults aged 18–34 (millennials or generation Y) are the largest demographic for email marketing. According to a 2014 study, more than half (56%) of millennials use email on a daily basis, and 81% check their email at least once a day. Further, nearly two thirds (65%) of millennial smartphone users access their emails through apps such as WhatsApp and Gmail.

Email marketing is one of the best ways to increase your business. It is basically a way of communicating with the customer through email.

Send Special Offers and Announcements

Email marketing is a crucial part of any business. It is the best way to establish relationships with customers and keep them engaged with your products or services.
It can be used for multiple purposes. You can send out emails about the latest updates, the company news, new products, special offers, discount vouchers and so on.


A lot of businesses are using email marketing as it gives them better control over their target audience. It helps them to reach people who are interested in what they have to offer.


Once you have sent an email it is easy to track if it was opened by the recipient. This information can be later analyzed for further improvements.


Using email marketing you can even collect data about your customers' preferences and habits related to shopping online._

Email marketing is a part of digital marketing that focuses on using email to promote your business. This is just one part of an overall approach to digital marketing, but it is a very important part. Email allows you to promote your business in a way that is much more personal than other forms of digital marketing.

Better Connections With Customers and Prospects


In fact, there's no other form of digital marketing where you can get such a close connection with your potential customers and clients. Email marketing is the only form of digital marketing where your messages will be read within minutes or hours of being sent out. This means you can connect with your audience in real time and tell them about the promotions and sales that are happening right now. It's extremely effective for building loyalty among potential customers because they feel like they're getting insider information that others don't have access to.

Be sure to contact me if you need any help setting up your email marketing for your business.

Learn more about email marketing and how we can help here